Guiding
Principles
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Mindfulness of Speech and Action
- Align our values with our thoughts,
words and actions
- Trust our vision and live our values
daily
- Be present, awake and compassionate in
all interactions
- Benefit all those that work with us by
acting with precision and intention
Social Responsibility
- Commit a portion of our profits to
social initiatives
- Encourage others to see business as a
vehicle for social transformation
- Participate in community events and
volunteer on issues important to us
- Create a “green office” by using
recycled products and minimizing waste
Joy & Laughter
- Foster authentic fun that offers new
understanding of the world
- Celebrate our accomplishments and take
time for reflection
- Laugh loudly and be joyful among
ourselves and with clients
- Introduce play and lightness to create
new perspectives and innovation
Collaboration and Teamwork
- Achieve something together that is
greater than any one of us could do alone
- Engage in a dynamic and creative process
with each other, our customers and our
community
- Draw on our unique talents and
capabilities
- Cultivate an environment that promotes
inclusiveness and lasting social
responsibility
Continuous Growth & Learning
- Challenge the traditional limits of the
terms “management” and “leadership”
- Relentlessly apply passion and
creativity to the work we do
- Nourish well-being by growing in mind,
body, and spirit
- Honor the balance between work and home
life
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